Push notifications let your app notify a user of new messages or events even when the user is not actively using your application. Push notifications reach users who have installed your app by appearing on their phone screen like an SMS text message. When the user taps the notification, they are sent to your application. Notifications can be sent to all users, such as a happy hour special, or sent to just a subset of users, to give personalized information.
Push notifications provide useful reminders that users need, offering them unique value from the app without the user having to open it. They can do a lot of things; for example, they can show happy hour specials, offer a one time coupon, or let a user know about an event, such as a live music performance.
– 90% of push notifications are read within 3 minutes of being received
– Users can be placed into groups for targeted notifications
– Notifications can target users based on their location