Data and insights company Kissmetrics recently released its preview of mobile marketing trends for 2016, and bars and restaurants would do well to take heed. The four trends are:
Customer-Centric will become Customer-Obsessiv
Search Engine Results Will Display More than Pages
Brands will Blur the Lines Between Apps, E-Commerce and Social
Apps Become Reflections of our Lifestyles
Each of these four areas are ripe for taking advantage of with custom apps, which allow businesses to create direct relationships with customers, embed social interactions and even customer purchases, and are a bade that customers will proudly display to represent the businesses and brands they love most: on a global scale, and right in the neighborhood.
Read Kissmetrics’ 2016 overview in more detail over at their blog.